One plan, everything included: the website and edit-in-place studio, AI copy help, lead capture, patients, agenda, leads queue, messages, intake forms, reviews, the patient portal, blog and SEO, recall campaigns, analytics, the shop and memberships, careers, and the PMS sync. $200/mo at the founding practice rate (regularly $500); annual billing gives you two months free.
Switch tiers any time under Settings → Plan; changes prorate through Stripe. Cancelling stops the next renewal — there is no term contract, and your website content exports with you.